about
Elena Lund: A Visionary in Branding & Communication with a Scandinavian Perspective
Elena Lund is a distinguished expert in branding and communication, seamlessly blending strategic insight with creative storytelling. With over 15 years of experience spanning the business and apparel industries, she has honed a deep understanding of how brands connect with audiences in meaningful ways. Living in Scandinavia, Elena brings a refined, authentic, and holistic approach to branding—where aesthetics, culture, and strategic communication come together to shape compelling narratives.
Her expertise lies in curating brand identities that go beyond visuals—she crafts immersive experiences that reflect a brand’s essence, values, and ambitions. Elena’s ability to bridge diverse disciplines makes her an exceptional problem solver, uncovering fresh perspectives and innovative strategies that drive engagement and growth. Her work is not just about positioning brands in the market; it’s about helping them stand out with authenticity, purpose, and emotional impact.
A certified ICF coach, an active member and former board member of the Lithuanian Professionals in Oslo, an LT Big Brother Mentor, and part of the Global Lithuanian Leaders network, Elena is deeply committed to fostering growth—both for individuals and businesses. With specialized training in Leadership, Sense-Making, and Applied Organizational Psychology, she understands the human side of branding and communication, ensuring that every strategy resonates on a deeper level.
Elena Lund doesn’t just shape brands; she curates their stories, bringing clarity, cohesion, and a distinct Scandinavian touch to every project. Whether working with startups, established businesses, or personal brands, she transforms visions into impactful realities, making brands not only seen but truly felt.
education
2004 - 2009 Vilnius University, Bachelor degree, Institute of International Relations & Political Science
2013 - 2015 BI Norwegian Business School, Masters degree, Executive Master of Management studies
2013 - 2015 Leadership: Power & Sense-Making Programme
2013 - 2015 Applied Organisational Psychology Programme
2013 - 2015 Marketing Strategy & Management Programme
2022 - 2023 ICF International Coach Federation,L-Con Global Approved Coach Specific Training Hours (ACSTH)
2023 - ICF International Coach Federation, L-Con Global, ACC
